About Bise Business Advisory

Bise Business Advisory helps businesses solve problems, serving as an expert resource for the unexpected.

Bise is experienced in business valuation, restructuring, interim management and litigation support.


John R. Bise
Accredited Valuation Analyst
Suite 125-C
Big Spring Summit
100 Church St., SW Huntsville, AL 35801

John Bise email
256.704.4444 main
256.337.6004 mobile
256.319.7922 fax


August 23, 2011

"Oh No, Not Again!" ... Lessons From a Heroic POW


Louie Zamperini was a heroic survivor.  He

  • nursed an aircraft over five hours back to base despite severed control cables, loss of rudder and 594 bullet holes from a Zero attack,
  • heard spinning bombs during a blistering raid that left one crater 35 feet deep and 60 across,
  • escaped the sinking bomber fuselage after crashing into the Pacific,
  • adrift in a raft for 47 days and 2,000 miles withstood hunger, persistent shark attacks, strafing and typhoon,
  • endured deprivation, dysentery and unspeakable prison tortures, including gleeful beating by a sadistic captor, emerging worn, but intact.

Recently I saw a headline, “Oh No, Not Again!” referencing bad economic news and corresponding double dip fears. The exclamation echoed Louie’s as he braced for a beating.  As I have reflected on Louie’s survival and ultimate triumph, I see instructive attributes:

  • Hope. Louis and friends looked to a future hard to envision.
  • Discipline. Even when rote, doing the necessaries pays off.
  • Incrementalism. Take small bites.
  • Seize small triumphs and gain strength.
  • Faith. We can’t control the storm, but we serve a god who does and He will sustain us.

 "He conquers who endures." Persius (34 AD – 62 AD)

As the Brits say, “Soldier on!”  If I can help with turnaround, business valuation or other project services, give me a call.


John R. Bise
Accredited Valuation Analyst


P.S.  Louie’s story is told in riveting fashion by Laura Hillenbrand in Unbroken. I highly recommend the read.